If you send out bulk email campaigns every month and would like to send out more, you may have been told you should move your website from a shared server to a dedicated server.
Is this true, and are there benefits to using your own dedicated server for bulk email campaigns that you are not currently getting on a shared server?
The speed of a campaign — One of the big things you will notice if you move to a dedicated server is that the speed of a bulk email campaign is suddenly much faster.
That means instead of having to wait for several hours for all your emails to be delivered, most of them will be delivered instantaneously when you are using a dedicated server.
Unlimited email campaigns — The next thing, and a big thing for people who make their money doing email campaigns, is that you can send unlimited campaigns with a dedicated server.
This is because, unlike with a shared server where you are sharing your resources with other people on the same server, a dedicated server or otherwise known as server dedicati, is only being used by you. This means all its resources are yours, and you can use those resources to send a bulk email campaign every couple of days if you so want to.
The ability to have different email addresses — With a shared server, you will usually find you are limited to just one or two email addresses. That means every bulk email campaign you send out will be attached to the same email address.
With a dedicated server, however, you will have the ability to have different email addresses. This will allow you to set up each new campaign you do so that it corresponds to a different email address. This makes it easier to separate replies from each of the campaigns you do, and keep them separate.
No server crashes — If you have been doing bulk email campaigns on a shared server for a while, you have probably experienced several server crashes when you are only mid-way through your campaign. This is often due to your campaign simply taking up too many of the shared server’s resources.
With a dedicated server, however, you are the only person using the server. That means the chance of having a server crash is much less and, in most cases, will not happen at all.
A dedicated professional team of experts — Many of the companies that lease out dedicated servers also have dedicated professional teams of experts that are very knowledgeable about bulk email campaigns. When you rent a dedicated server, a team of these people is often part of the contract that you sign.
If you want to be able to increase the number of emails you send out, while also increasing the number of conversions you also get, then having access to a team of experts is key.
Why not start looking for a dedicated server for your next bulk email campaign? There are so many benefits to having one, you really cannot lose.